Established Market Research Firm Migrates Panel to AvidHub to Improve Engagement and Save Costs

The Client

A Market Research Company

Their Problem

The Company had a large panel of 200,000+ members, and were unable to precisely target them for select research studies. Moreover, a higher number of panelists with a lower level of engagement was resulting in a reduced response rate and even the churn rate was on its peak, as compared to the last 2-3 years.

Their Goal(s)

To reduce the churn rate and achieve 10,000 completes per month among its panel members.

Our Solution

We suggested one of our products, AvidHub to the client that would profile their 200,000+ panelists based on 200+ attributes and in turn, enable precise targeting for select studies. This product has a feature of social media integration that gives easy engagement & management of the panelists. The multi-channel engagement approach including WhatsApp ensures that you stay in close touch with your members, all the time.

Their Success

With precise targeting, completes achieved rose sharply for the client, and they were surprised to get 11,568 completes in the very first month of successful integration. They are keeping a close watch on the churn rate and it will take a few months to measure the impact of AvidHub on the churn rate. Moreover, now they are able to manage media and all the channels of communication from one place, which has considerably reduced the efforts and resources

3600 Insights.
Multiple Capabilities. Four Products.

Maximum Impact. One Platform.

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